Macdonalds: Satay Burger (Print Ad)
Brief: Promote the launch of a national burger for Singapore through a single print ad.
Idea: Having the freedom to create a new flavour, we decided on it being satay with the concept of bringing people together.
We decided on the overarching theme being 'Kampung Spirit'. This theme being close to heart as Singapore started off with housing a lot of Kampungs to developing into the metropolis we are today.
Art direction: We stayed close with the original Macdonalds style - bright colours and supporting illsutrations.
