Starting from رع, the two first letters of the founders and main names of the office's identity. through our meeting about the law. an inspirational Creative thought came to my mind by illustrating two continuous lines that forms a sword. an eagle was involved in the imaginative visions , as the Arabic letters of ع and ر can look like an eagle , as well as. its read an written as Ra'a , the ultimate god on ancient Egypt.

By Mutaz E. G. Alhawash
since November 2017

From the mission and the vision of the founders, and as a duty of lawyers. As they are defending their clients holding an armor and a sword that stabs the balance to find justice which stand between 'you' and jail.
Full color logo on white background, AlAzzeh And Abu Rassa Counselor Lawyers       http://azzehrassa.com
Working on a dual language logo was a bit harder than expected, specially working with Arabic language in specific; as you will face some technical problem with direction in the first place (RTL and LTR). as well as a lack of beautiful and unique Arabic fonts. Therefore, it required creating a special set of Arabic letters that match the English typeface 'Cinzel font'.

As Arabic Language writing rules, Some of the letters can go way beneath the Baseline, Under the descender as well as above the ascender. it was a bit challenging creating letters based over the baseline without loosing style, readability  and Arabic Identity of letters.
THANK YOU FOR YOUR TIME.

please, come back again to view the rest of the project (printing)
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Branding | Alazzeh & Abu Rassa Counselor Lawyers logo &
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158
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Branding | Alazzeh & Abu Rassa Counselor Lawyers logo &

A high end Brand investment, Corporate Identity Creation and Logo Design project.
9
158
3
Published: