Hello!

Here are some screens of the FarmLead - Grain Marketplace app redesign of which I recently worked on this past September 2018.

The goal of this redesign was to improve the navigation and the search functionality of the marketplace as well as creating a new aesthetic to make the app more modern and visually pleasing.

For this redesign, the main focus was to consider two important issues.

The first issue was that our target users are often in remote areas with very poor internet signal, thus, using heavy transitions and animations or videos was not an option.

The second issue was that many of our target users, although they own cellphones and computers, are not quite tech savvy.  This fact was key to the process of creating a new, simple navigation flow.

This app is available for iOS and Android