This was a student brief to create an idea for an event and then design the identity and collateral to promote it. My idea was an art exhibition called Art in the Dark. The concept was an experiential event whereby the visitors interacted with the pieces through senses such as touch and hearing.
For the visual identity, I took photographs of my typography lock-up over videos of jelly-fish, which have an intangible feeling of floating, similar to the feeling of standing in a dark room.