Bear Brand is 100% pure/sterilized liquid milk for adult that offers specific health benefit from its purity. The communication task is to increase Bear Brand relevancy in consumer's daily life to bring mythical power by keeping a good stamina, specifically during fasting /Ramadhan season.
The Key message of this campaign is "1 can a day to maintain your best during ramadhan". How to bring this campaign in digital? We create viral activities on social media that can amplify the message. Bear Brand as 'strength in purity' as the creative platform.
1 Kaleng 1 Semangat Kebaikan Sahur
Leveraging one of the Ramadhan culture in Indonesia, Sahur On The Road•.
By voting 1 can Bear Brand, fans help the Sahur-On-The-Road team members having 1 can of Bear Brand to keep them in good stamina all day. Fans can register their Sahur-On-The-Road team on this app. A counter on this app shows the number of the Bear Brand cans that have been donated.
• Sahur On The Road is the tradition of delivering free pre-dawn meals to the homeless and other underprivileged people fasting during the holy month of Ramadan.
1 Kaleng Tiap Sahur
A platform contains healthy menus for sahur, which include 1 can of Bear Brand everyday to enrich the nutrition. Fans can also share their own menu of healthy sahur, and every week three best menu by fans can win a prize.
Agenda Ramadhan Bear Brand
Jadwal imsakiyah and Ramadhan's activity calendar for Bear Brand fans.
