Client: Clothing Brand | Services: Naming, Logo, Visual Identity, Print Design
Photography: Artem Shirokiy
Year: 2018
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Naming based on associations with the word "family"
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Logo was written manually using ruling pen.
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Variations and the final logo presented to the client
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Visual Identity
Helper font used in print designs is PT Sans.
PT Sans is a grotesque font includes very distinctive features of modern humanistic design, fulfilling present day aesthetic
and functional requirements.
Designed by Alexandra Korolkova, Olga Umpeleva and Vladimir Yefimov.
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Photography
