The ChapStick Medicated billboard campaign was an assignment in Advertising Concept that required the creation of 3 billboards - two standard sized and one superboard. ChapStick Medicated is extra-strenght lip balm with medicinal ingredients for severely chapped lips.
This concept was centred around the idea of ChapStick Medicated being, well, basically tough love for your lips, and used famous tough-guy lines from cinema.
