Grey de Jesus's profile

Mismo! board game: An ad campaign

Mismo! is a double meaning Filipino board game composed of roletas, barahas(feature cards) and voting chip made by six thailand-based Filipino workers in 2009. I was fascinated with the game so I got it as a topic for my seniors thesis. My big idea is that the game is an embodiment of being Pinoy because its jam-packed about anything here in the Philippines. The tagline I proposed is "Kung ano ang Pinoy" and the designs integration is from revealing what is at the back of every feature card. This is what I did:
Christmas viral video
Mismo! board game: An ad campaign
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Mismo! board game: An ad campaign

A Non-Traditional Advertising Campaign Thesis of Grey de Jesus *For educational/academic purpose only* The product is made by Animismo Inc.

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