Here’s a set of images we retouched for the Sears fall campaign a few years ago. Since they were shot during the summer, we were asked by Havas Chicago to explore a number of color treatments to give the series an autumn-like look.
Agency: Havas, Chicago Photographer: Craig Hensel
A behind-the-scenes look at the color grading for a few of the Sears fall campaign shots. While we do a lot of big composite work, this campaign was all about the color. Sometimes, it’s just the subtle layering of small color and contrast adjustments that add up to make a better picture.