Redesign of the product portfolio
Several product lines are produced under the brand "Kalinov Rodnik". In addition to well-known water, this is a sports and children's series, as well as soft drinks and fruit drinks. It was necessary to develop a unified visual concept for them, making the perception of products more integral, and the design — light and relevant.
For each of the seven lines of water and non-alcoholic beverages, a different format was proposed after analyzing the product portfolio and the current packaging using an umbrella brand. Each of the products acquired its own style. In this style the brand block with the recognizable viburnum berry is harmoniously embedded. As a result, "Kalinov Rodnik" brand looks bright and modern against the background of competitors. At the same time, it conveys the main advantage of the brand — naturalness. profsoyuz-creative.ru
