Packaging development of vitaminizing water
LifeLine water, enriched with vitamins and minerals, is a promising product in the isotonic category, which is relatively new to Russia. The task was to develop a visual language for the brand and to demonstrate the product's innovativeness within the framework of the project.
The design concept is based on the idea of “improved water”. The diagonal separation of the label is used in order to show its dual nature. One of the resulting parts is made with the use of metallized sealing. This technique, combined with a simple geometric design, translates the idea of a modern and relevant product. A set of pictograms is also built into the label, which makes the design more functional.