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Surf Paints: Surf Excel Brand Extension

Nitasha Sarangi
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As a part of the classroom assignment, the project brief was to take a brand and explore with the graphics for one of the possible brand extensions. 
I chose Surf Excel detergent brand and  extended it to Surf Paints for the Indian market.
 
Following are the identity, collaterals and store-space design for the brand.

environment graphics Space design shade card cards brand
Symbol for the brand extension. Surf Paints
environment graphics Space design shade card cards brand
Stationeries for the brand
environment graphics Space design shade card cards brand
A new form for the shade card
environment graphics Space design shade card cards brand
The conventional shade card
environment graphics Space design shade card cards brand
Promotional collaterals: Vastu cards
environment graphics Space design shade card cards brand
Store Interior for the brand
Surf Paints: Surf Excel Brand Extension
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Nitasha Sarangi's profile
Ahmedabad, India

Surf Paints: Surf Excel Brand Extension

2010. When Surf Excel, a detergent brand was extended to Surf Paints, a paint brand for the Indian market.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives