The Baba settlement in Prague is one of Werkbund's six experimental settlements in Europe. This identity supports the efforts of the city of Prague to be awarded a European Heritage Label recognition for this unique collection of 33 functionalist buildings.
The whole identity system is based on a square. The custom letterforms are inspired by the buildings themselves as well as Piet Zwart's typography and the letters are organized in a chessboard-like manner as a nod to the original zoning plan designed by the Czech architect Pavel Janák. Color palette is simple, utilitarian, and bold. 
Print publication
Logo
Posters and Citylights
Brochure and a belly band for other related publications with different design
Virtual architectural guide. Info center/gallery concept.
Identification tag and an exhibition ticket
Paper bags
Promotional items
Stationery
Branded packing tape
Identity guidelines
Baba 1932
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Baba 1932

Logo, identity, and brand guidelines for a 1932 Werkbund estate in Prague.
7
108
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Published: