The #BreastCheckSelfie initiative on Instagram
The concept: On a daily basis, young women spend a significant amount of time creating selfies and exposing their bodies in poses that would involve touching themselves for the sole purpose of looking seductive, yet, they wouldn't spend a minute on breast self-examination once a year. So why not giving them the opportunity to create the selfies they want and have fun, but still, making it useful and educational for both creator and viewer?
The #BreastCheckSelfie Instagram-initiative invites young women to create selfies that feature the poses of self-examination. The initiative aims to shed some light on breast cancer awareness in a younger target group who's not captivated by subjects such as cancer, but without being dramatic.
Idea Maker & Copywriter: Aniko Bajor
Photography & Graphic Design: Nadia Chair Tirado aka. Niñasilla
