Thi is a market research platform disguised as a game, where users predict future outcomes, make bets on those predictions, and win prizes. Like other market research platforms (eg online surveys, panels, focus groups), user’s activity in the game reveals information about their preferences. Unlike other market research platforms, users aren’t paid to participate; instead, they are given tokens with which to play prediction games, and are awarded points if they predict correctly. The more they bet, the more points they stand to win (or lose). Points are redeemed for vouchers, etc.