We wanted to create a family inspired campaign for the fans by the fans, demonstrating the excitement of the game as well as the closeness of the players. We used the Gloucester County Cricket Club database to offer 20 lucky fans the opportunity to come to a photo-shoot and take part in the actual campaign.
The ‘explosive’ creative idea was activated across targeted media channels, planned and purchased to hit key periods and audience groups. Outdoor, on buses and bus stops to attract the local Bristolians and on Facebook, targeting live event hungry locals looking for a great night out.
28% increase in ticket sales
