"The people from Puebla turned their back to the Atoyac River,
How can we make them to face the River again?"
With these words the Ministry of Environment from the state of Puebla introduced to us the project to rescue the rivere that included the construction of a riverside park.
The Challenge:
Designing a facility to raise awareness about the importance of the river care and create a positive image of the polluted river.
Designing a facility to raise awareness about the importance of the river care and create a positive image of the polluted river.
The Solution:
We came out with MIRA (wich means LOOK in spanish and stands for Mirador Interactivo del Río Atoyac or Interactive Space for the Atoyac River). MIRA is a Spiritual Water Purification Plant, a multimedia experience divided in 3 pavillions to sensitize the people from Puebla to care about the river, inviting citizens to actively participate in cleaning it and to get to know the river restoration plan in a playfull way.
We came out with MIRA (wich means LOOK in spanish and stands for Mirador Interactivo del Río Atoyac or Interactive Space for the Atoyac River). MIRA is a Spiritual Water Purification Plant, a multimedia experience divided in 3 pavillions to sensitize the people from Puebla to care about the river, inviting citizens to actively participate in cleaning it and to get to know the river restoration plan in a playfull way.
The experience is divides in 3 pavillions and 1 installation at the central sqare of Puebla.
CREDITS
Rudy Laddaga - Concept and Creative Director, Art Director, Animation Director
Rudy Laddaga - Concept and Creative Director, Art Director, Animation Director
Héctor Ruiz - Music
Uriel Esquenazi - Sound design
Alex Machorro - Technical Director
Josué Ibañez - Interaction Design
Maribel Martínez - Animation
NERD - Lighting Design
Josué Ibañez - Interaction Design
Maribel Martínez - Animation
NERD - Lighting Design
The MIRA experience was designed to work in 4 moments:
1) The Message of the River
In this pavilion we took water from the actual river and take it into the pavilion using a water channel to simulate the riverside. The water inside the pavillion is used as a screen to project the animation. The beautiful text writen by Angeles Mastreta and a charachter that represents and old river was used to create an ilustrated animation that talks about the misfortune of the river.
In this pavilion we took water from the actual river and take it into the pavilion using a water channel to simulate the riverside. The water inside the pavillion is used as a screen to project the animation. The beautiful text writen by Angeles Mastreta and a charachter that represents and old river was used to create an ilustrated animation that talks about the misfortune of the river.
Kids and parents can look at the 18 meter projection by standing in front of the riverside. Props and scinery were used to create an imersive effect into the river.
The "Old River" talks in this video abour his missfortune and invites visitors to clean him.
2) My message to the river
Once the visitor leaves the first pavillion, the water channel continues to take them to the second pavillion. In this pavillion visitors have the opportunity to start cleaning the river by sending their good intentions. This time the water goes thru the middle of the pavillion simulating a port. 14 Interactive touchscreen stations are used to explain the experiment conducted in Dr. Masaru Emoto with water molecules and invites the user to start cleaning the river by sending their good vibes. The users can also send a twitter message to @atoyac and wath how their messages are displayed as waves.
The walls of this pavilion are chalk-ready and artists are invited to paint murals as an offering to the river.
Kids can send as many messages as they want to, after sending a message they receive an e-mail from the Old River himmself thanking them for the message and leting them know how to take care of the river.
A clean canvas is presented in the screen and the user can write or draw their message to witness then how it is towing by a boat to the river waters. A random color is assigned to help the user follow their boat when the 14 stations are sending messages.
3) Cleaning the River
In the last pavillion, a set of interactive installations using ipads, scale videomapped models and projections the users can learn about the plan and the proceess to clean the river.
In the last pavillion, a set of interactive installations using ipads, scale videomapped models and projections the users can learn about the plan and the proceess to clean the river.
In this Interactive-Videomapped scale model of the riverside accross the city, users can learn about all the activities that are being done to clean the river.
4) Light Sculpture
Placed in the central square of Puebla, the light sculpture responds to the number of SMS and twitter messages that are sent to Atoyac. The more messages the sculpture receives the more the waves move and the sculture lights up in bright colors, while fewer messages slows the movement and the brightness of it.
Placed in the central square of Puebla, the light sculpture responds to the number of SMS and twitter messages that are sent to Atoyac. The more messages the sculpture receives the more the waves move and the sculture lights up in bright colors, while fewer messages slows the movement and the brightness of it.
The light sculpture reacts to the amount of SMS and twitter messages sent to the river to remind the citizens of Puebla that they need to keep sending their good vibes to clean the river.
