Back to the past
Cascina Ranverso was born in 2017 as the result of restoration of a rural traditional "cascina", typical agricultural architecture from Pianura Padana. The owners' idea was to turn it into a relais which could include a fine restaurant and grow its own alimentary products, from fruit and vegetables to wine grape. In this way, guests could enjoy the genuine pleasures of things done like our grandparents used to do in the country.
Cascina Ranverso was born in 2017 as the result of restoration of a rural traditional "cascina", typical agricultural architecture from Pianura Padana. The owners' idea was to turn it into a relais which could include a fine restaurant and grow its own alimentary products, from fruit and vegetables to wine grape. In this way, guests could enjoy the genuine pleasures of things done like our grandparents used to do in the country.
Branding
As a newborn activity, Cascina Ranverso needed to build its own identity from scratch. Hospitality, a home-grown approach to food and wine from Piedmont and the desire to preserve tradition were the main concepts that helped me build the identity of Cascina Ranverso, translating images into symbols and, then, developing branding materials.
