Brief
One of the first projects I got to lead at Pestle & Mortar Clothing was the Hallowe'en Capsule in 2016, which I also initiated. Hallowe'en is my favourite holiday and I wanted to pay homage to it in the best way I knew how. I tasked myself to create a Hallowe'en capsule that did not necessarily have to tie into Hallowe'en as a whole, but to evoke the idea and feel of the holiday.
Main Graphics
The two key illustrations for the capsule. Illustration on the left is Pestilence & Death of the Four Horsemen of the Apocalypse. Illustration on the right is based largely on the 'Danse Macabre'.
Danse Macabre Illustration by: @becks_.n
Look Book
As part of the campaign for the Hallowe'en capsule, we shot a lookbook. The theme and style of the lookbook is based off old slasher horror films! The story is of a young backpacker finding herself checking into her motel but never checking out. Have a look below.
Shot by: @waqqasabdulhadi