Chapter House is a family-owned business seeking to disrupt the funeral industry through a non-traditional approach, a contemporary space and high-service.

The introduction of a language that challenged the industry norm was a key component to the visual identity. Working closely with a copywriter, we developed a narrative to tell the story of life using terms such as ‘chapter’ and ‘house’. These key concepts sought to soften language around death and dying while creating a vision of a welcoming space.

Key themes – diversity and inclusion – are explored through the idea of spectrums, and executed through the use of a clear rainbow holographic foil in print and a soft rainbow gradient in digital form.
Chapter House
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Chapter House

Chapter House is a family-owned business seeking to disrupt the funeral industry through a non-traditional approach, a contemporary space and hig Read More
43
576
2
Published:

Tools

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives