A cosmetics packaging company, APS needed to transform and elevate an outdated brand inherited through acquisition. As they sought to simplify their message and clarify their offering, APS required a brand to connect with and be recognised as a peer (both creatively and/or technically) by a broad base of customers and markets.

The creation of custom iconography – reflective of their core products – was incorporated into the logo and combined with a classic sans serif typeface. Elevating the brand through print and colour was achieved through a restricted, contemporary corporate palette, inclusive of silver foil on select items.