Futura Jewelry
"FUTURA is more than a challenger brand, it is the future." – Robert Donofrio
After more than 30 years of leading some of the world’s most prestigious luxury jewelry brands, FUTURA’s founder Robert Donofrio discovered the harsh reality of the environmental impact of mining gold for jewelry production: 99% of the world’s gold supply is produced by emitting toxic chemicals, including mercury and cyanide, into the ecosystem. Robert’s mission was then to create a brand that would lead change within the luxury jewelry industry and that would directly impact the reduction of mercury emissions. Born out of this mission was FUTURA, a luxury jewelry brand with modern values at its core.
The redesign focused on creating a refined, luxury aesthetic through photography and clean, restrained layouts. I formatted the internal marketing brand book to enhance readability and strengthen audience retention.
