Hershey's Mais is a little waffer biscuit covered with chocolate, besides being a delicious product it hides a surprise in every box.... The biscuits are single wraps and every pack comes with a different theme.
It's been blogged around since it launch.
Dominos, music instruments, plumbing conections and a back of pack.
Toy art gang
Roy Lichtenstein inpiration
The "real deal" packaging