Logotype for the KÖTL.
Brake systems.
\\\
Preamble.
A Bull.
...
Bull is not only powerful and huge animal but it’s wayward enough. That’s exactly why could be not easy to control and bring it to heel. That could even be harsh enough to put it inside a bullpen, because it simply can stay put or even worse, to turn wild. It’s been noticed way back that a bull has a few spots on its skin, which have an increased algesthesis. One of those is a nose. This is why the septum between nostrils is used for a special ring binding, which can make the operation of this heavy giant easy. After the ring binding, pulling the ring will be enough to control that powerful and unpredictable animal and it will make a bull to follow you in direction you need.
A Car.
...
Any kind of car, mini-car or huge truck is forceful and in most cases dangerous “animal” if you not use that “suppression ring”. For cars it’s brake-shoe lining which press the brake disks and drums.
Logo.
...
It’s the bull with a nose ring on septum in the logo. Bull symbolizes a car and a nose ring symbolizes brake-shoe lining with disk. No epactal, the only important is: strength and subduedness.
Package.
The color of package is red.
Red is the color which attract a bull. Red directs his attention on it.
KÖTL
...
Bring the animal to heel.
