Craft - Jif Jaf - Halloween

Jif Jaf is an assortment of chocolate cookies with unique and delicious fillings such as cheese, matcha and chilli. They appear normal on the outside but hold a tasty surprise on the inside. Just like all of us, these irresistible biscuits are different from what they seem to be. Each Jif Jaf flavour has a character persona inspired by its filling - Big Cheese is a charmer, Chilli Billy is an adrenaline junkie, and Mat Chakra’s filling makes him too zen for his own good.

This April, we were asked by Saatchi & Saatchi Singapore to help on the launch of the new Jif Jaf Halloween product line, Spooky. We created 3 different short stories to emphasize how endearing and clumsy Spooky is. With the spirit of Halloween, Spooky’s mission was to scare off everybody. Even though having several tries, Spooky is still too cute to scare anyone!

Behind The Scenes


Style Frames

Key Visuals


Client: Craft

Agency: Saatchi & Saatchi Singapore 
Creative Director: Clinton Manson
Creatives: Benjamin Wight, Raziff Lau
​​​​​​​Account Director: Alicia Tiong
Account Manager: Valerie Ho
Producer: James Trimming

Fuse Singapore:
Lead Creative: Jon Daou
Producer: Isa Ong

Chimney Group:​​​​​​​​​​​​​​
Post Producer: Struan Farquhar
Producers: Queenie Loh, Sharmeel Sidhu
Senior Creative: HaiHa Dang
VFX Editor: Togusa Chan
3D Artist: Bryan Han 
TD: Carl Johan Thor
BTS: Togusa Chan

JifJaf - Halloween

JifJaf - Halloween

A series of video for the JifJaf Halloween 2018