This is a fantasy project. Brand identity was designed here for kind of a psychological center - a Space of Consciousness Work. Its name is ZAPUDRI that means "Powder it!" in English. People come here to solve their psychological issues immediately, without any longtime therapy. Or they just can relax here, release their stress, retrieve their inner harmony, light and calmness.
But the way of treatment here is kind of magical. It is being proceed with a special powder that is applied directly on scalp of a patient. The powder goes through his or her skull and affects neurons. The patient's mind clears right away and stays like that for a while, until his or her routine "pollutes" it back.