What is BUNKER?
It's a university project made at the Politecnico of Milano. For this project we had to design the visual identity for a Visual Arts Museum: starting from the logo, arriving to the ideation of a launch campaign.
It's a university project made at the Politecnico of Milano. For this project we had to design the visual identity for a Visual Arts Museum: starting from the logo, arriving to the ideation of a launch campaign.
Graphic design change with people, graphic design change for people. The time has come to regain consciousness of the power that people have in the world of graphic design.
Typography
Logotype
The creation of a sub-brand of delivery was conceived for the museum's launch teaser.
This delivery service has the ultimate aim of delivering an invitation to the opening party of the museum to the home of a section of guests. To do this, but without declaring it, the service must strongly attract people's attention so that they can register at the delivery service, and then at the party.
Therefore, black boxes have been designed to be positioned in some strategic points of the city of Milan, places in which to register.
They should stay there for 6 days, one for each letter of the museum.
B-U-N-K-E-R
Therefore, black boxes have been designed to be positioned in some strategic points of the city of Milan, places in which to register.
They should stay there for 6 days, one for each letter of the museum.
B-U-N-K-E-R
Out of these black boxes there are ipads where you can enter your instagram nick to enter. if this starts with a letter from those of Bunker then access to the person will be guaranteed.
Inside another ipad in which to register to receive something mysterious at home.
Inside another ipad in which to register to receive something mysterious at home.
To advertise the sub-brand, there are also a team of branded riders for deliveries, and special videos for instagram stories.
At the end the ticket delivered contains an NFC that will be useful to enter and to activate different installations inside the launch party.
After the launch party will starts the traditional campaign with billboard showing the values of the museum
A set of animated posters were designed, containing all the instagram nicknames of the people that were present to the launch party.
The museum
The visual identity of the museum is simple like the logotype itself.
The site of the museum:
http://bunkermuseum.it/
The visual identity of the museum is simple like the logotype itself.
The site of the museum:
http://bunkermuseum.it/
The Exhibition
On the graphic designs of AG Fronzoni the first museum exhibition is dedicated.
The exhibition is called:
Fronzoni, the graphic art against waste.
A leaflet was also designed to describe Fronzoni's work inside it and, once opened, transform itself into the main poster of AG Fronzoni
In the end we built a video that represented all the values of our museum and created the right atmosphere to represent the visual arts.
Thanks for watching
