The many voices of Media Sans all have in common a certain vibrato. Neither does it stutter, nor does it whisper: Media Sans claims and shouts big headlines. Whether it is for all-over typography or display pull quotes, Media Sans feels at home where space is vast and deadlines are tight. The diversity of styles within the family provide a lively exuberance — it feels present, engaged, and ready for action.

Media Sans is a compact design, with a colossal lowercase. Where large x-heights are usually incorporated for small text readability, in Media Sans it is conceived as a display feature. The family proves most functional at large sizes where horizontal space is scarce, thus forcing the letters to occupy any space allowed. That is why the collection encompasses three different condensed styles, but only one normal width and one extended width. The vertical proportions remain identical throughout all styles so they can be mixed within a line. The very short ascenders and descenders are specifically meant for tight line-fitting in lowercase, creating a dense texture within the rhythm of the page. What’s more, a “stacked” accent system offers an alternative design for all-caps setting, where diacritics do not extend above the uppercase height, the latter being vertically reduced instead.

Media Sans is strongly inspired by Antique Presse, a typeface designed in 1964–65 for newspapers and daily press work. Erroneously attributed to Ladislas Mandel at Deberny & Peignot in the ’60s, it was later established that Adrian Frutiger, then art director of the foundry, was more likely the mind behind Antique Presse. As further proof, Antique Presse quite blatantly follows Frutiger’s Univers pattern on many levels. Many other influences were taken into account when designing Media Sans, including features of European typefaces of the ’60s-70s, such as the tight letterspacing of Brasilia, the squarish caps of Eurostile, and the odd contrast of Antique Olive.

→ Buy Media Sans from €59. Family of 10 styles from €249. Collection of 42 styles from €499.
→ Download the PDF specimen

Design: Jean-Baptiste Levée. Original art direction with Yorgo Tloupas. Team: Yoann Minet, Quentin Schmerber, Hugues Gentile.
Pictures & AB by AvantPost.


Media Sans
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Media Sans

Locked and loaded. Compact & packed. The new voices of Media Sans. The many voices of Media Sans all have in common a certain vibrato. Neither do Read More
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