When rebranding a communications company that has made it into Top 50 national rating, one could just do it like brandpr://. Looks cool, at first glance. On closer examination, this option seems to be unworkable rubbish. What should one do? Draw a tambourine? A planet? All this has already been tried, as shown by the industry analysis.

'Let’s do this another way', says the brain. All these pictures show the Internet, from the Internet’s point of view. So what about the user’s point of view? People do not care what those domains are, what levels there are, how long the address is, and all those http: // are not really visible any more. They write "Buy pizza, Vladivostok", "Funny video about a pig, Khabarovsk" when they want to find information. Good Lord! Yes! The Internet is information. But the user is looking for SPECIFIC information! Obviously, a man who wants a pizza right now wouldn’t be interested in women's intimate haircuts.

And that’s when the third party comes in, the Internet-marketing specialist.The task of internet-marketologists is to make a someone who went on the Internet to buy pizza (go to your local takeaway, you fool!) become interested in women's intimate haircuts and momentarily distracted from wanting pizza. In other words the solution is to distinguish intimate haircuts from the digital noise surrounding our user.

And that’s when «The Glitch» comes to help. Everyone must have experienced a problem of slow website at the most inconwenient times or a picture of a cute beaver, peeped at a neighbor’s place, was underloaded – that was experienced by a huge number of users. Now it’s clear that we are on the right track. We can relax a bit, but only for a short time, because where should the user look for those Internet marketologists? On social networks, of course, and therefore, besides the logo, an avatar is essential. It was already there. Just imagine any megaphone icon. On the one hand, this is illogical. After all, through the megaphone, information is transmitted, loudly and clearly, but on the other hand a megaphone has nothing to do with the Internet. On top of that, every third company in this or similar business is also a megaphone. It was important to substitute the very idea of the symbol. Connecting b and p we got a signal horn. Digital horn or, if you wish, Цифровой рог. And we all know that Brandpr is from Vladivostok. Thus, the city now has two horns. The bay, known as the Golden Horn and now the Digital Horn.

Thank you.