Project for NINESU CO
How to name a baby?
Lazy parent just goes on the Internet and checks the curch calendar, or any Biblical name will do. Even more lazy one would name a child in honor of the grandmother, or because relatives said suggested a name. Parents who are not lazy, would go through some hell of the options in their head, thinking about how the mates might tease the child at school, because his last name is weird enough, and now the name might make the things worse. And only after eight months, they turn to relatives and calendars for help.
And how to name a company?
Well, generally in the same way. We guess everyone knows a great company, selling Blue Ribbon Sports sneakers? It's Nike. Jeff Johnson once saw the goddess Nike in his dream. There is also a cool Russian company "Arcadia", with its megaproduct "Bible Computer Handbook," Yandex, known to everyone in Russia as search engine Яndex. Theu say that the word stands for Yet another indexer, but we all know that this is rubbish.
Google has got its name because of a mistake. The guys only wanted a hundred thousand American bucks. In short, when there is a desire, the name is thought out. And it's good when you have something to rely on. Whether it is indexing, gods or cunning numbers.
Of course we had a desire. But there was almost nothing to rely on. Because the customer did not have an understanding of what product they will be selling. Well, they had just some concept of the product - the cool stuff. Okay. We got Japan and protest. That's something to start on.
ut here we are talking about the target audience which is bored with trivial “WORLD OF KAWAII”, especially since they are protesting against everything in the world from flights into space to onions in soup. Taking that all into consideration, we realised that we need to come up with a word that does not exist. And although the Google translator considered it Japanese, the word has no meaning and cannot have one. Ninesu. (Nonesou?) And now it is the name of those who cook gifts.
Why on Earth to cook gifts, you ask? Let us return for a minute to our specific audience. Children and not only them, try to eskape the boring world of adults into fairy tales and all sorts of pink ponies, unicorns, and, according to the latest trend, lamas. It is much more interesting when someone cooked – poached - fried gifts, as long as he or she did not just to put them on the shelf and stuck the price tag on them. And in general, the name of the company is a very peculiar abbreviation of the phrase “no one loves soup”, (in Russian it's «никто не любит суп», “Nikto nie lubit soop” in transliteration), that accurately reflects all the childishness of the protest. The adult world is not so bad, but have you ever trieed to explain this to yesterday's child, to whom that cooked onion ( or potatoes, peas, cabbage) used to be the absolute "Urgh”!
No one likes soup, but everyone loves gifts. And they are cooked by a ninja chef. It is sudden, as any gift should be, almost invisible to the very end and certainly cute, like the child's protest itself. We hope that you will see this brand again and again in the near future in shopping centers, on the streets, on the Internet and on the packaging that your child will bring home.
Thank you.
