Since 1967, a leader in special occasion, prom, homecoming dresses. Solution. Alyce Paris creates very elegant, on trend, artistic and in many case handcrafted dresses, and so the rebranding needed to reflect a clean, modern rebranding where the dresses are the main focus. Black and white color pallet was introduced with a hint of blush pink for the feminine touch that appeals to its customers. We also wanted to create slight rough hand drawn lines to reflect the artistic handcrafted side of Alyce Paris. We created larger catalogs and big bold lifestyle images so the products are always the main focus. We used matte texture papers for catalogs and stationery so the touch is more memorable while browsing and making new business contacts.