OVERVIEW -
When it’s all said and done, it’s all about what calls them. It’s about that thing that pulls people to the stage,
the stadium and the amphitheater every day. It’s about their unrivaled devotion to QSC. It’s about the ritual
of setting up a show and the devotion to audio - from innovations in manufacturing, loudspeaker technology -
such as built-in DMT™, advanced DSP including Intrinsic Correction™ and DEEP™, etc - these are the people
who live for the show, who come not only to see the performance but to HEAR the performance. The people
who are Obsessed with QSC are our kind of people.
SITUATION -
K Series has seen more and more competition in the powered loudspeaker market
GOAL -
Reinforce our position as the #1 selling loudspeaker line in the U.S.
OPPORTUNITY -
Obsessed is an opportunity for QSC to attract and engage tens of thousands of potential customers in a
short 10 week time frame
OBJECTIVE -
Continue to build awareness about the amazing attributes of the HOK Line among Retail, DJ’s, Musicians, System Contractors and Integrators, Rental and Install markets
COMMUNICATE / LEVERAGE -
The exceptional experiences our customers have while using QSC products
POSITION -
QSC as the top choice for sound reinforcement
APPROACH -
- Engage the influential devotee for whom QSC is at the heart of their passion and lifestyle.
The kind whose goal it is to be all QSC all the time - the ones who are stunned that everyone doesn’t
know the db ratings on every K Loudspeaker.
- Persuade these super fans to share their QSC experience with us and the world.
- Leverage the QSC brand heritage and opportunities for promotion.
- Engage / Activate the Pro Audio community throughout the world.
- Be innovative. Develop, design and execute a fully responsive site design that users can access
from a multitude of devices.
When it’s all said and done, it’s all about what calls them. It’s about that thing that pulls people to the stage,
the stadium and the amphitheater every day. It’s about their unrivaled devotion to QSC. It’s about the ritual
of setting up a show and the devotion to audio - from innovations in manufacturing, loudspeaker technology -
such as built-in DMT™, advanced DSP including Intrinsic Correction™ and DEEP™, etc - these are the people
who live for the show, who come not only to see the performance but to HEAR the performance. The people
who are Obsessed with QSC are our kind of people.
SITUATION -
K Series has seen more and more competition in the powered loudspeaker market
GOAL -
Reinforce our position as the #1 selling loudspeaker line in the U.S.
OPPORTUNITY -
Obsessed is an opportunity for QSC to attract and engage tens of thousands of potential customers in a
short 10 week time frame
OBJECTIVE -
Continue to build awareness about the amazing attributes of the HOK Line among Retail, DJ’s, Musicians, System Contractors and Integrators, Rental and Install markets
COMMUNICATE / LEVERAGE -
The exceptional experiences our customers have while using QSC products
POSITION -
QSC as the top choice for sound reinforcement
APPROACH -
- Engage the influential devotee for whom QSC is at the heart of their passion and lifestyle.
The kind whose goal it is to be all QSC all the time - the ones who are stunned that everyone doesn’t
know the db ratings on every K Loudspeaker.
- Persuade these super fans to share their QSC experience with us and the world.
- Leverage the QSC brand heritage and opportunities for promotion.
- Engage / Activate the Pro Audio community throughout the world.
- Be innovative. Develop, design and execute a fully responsive site design that users can access
from a multitude of devices.
- Use Social Media to connect, inspire and engage.
