Max Cooper - Identity
I've been following Max and his collaborations with artists for a long time and I was hoping to work with him someday, and here we are.
I got a clear reference from Max to some of my videos on Instagram. We understood each other without tons of words, so my workflow was clearly.
The idea of the video is 'Identity'. All of us come under the influence of informational environment around us. It impacts us, shapes us and opens up our personality. We both find and lose ourselves in it.
I was trying to find balance between web and live versions of the video. That’s why I decided to generate strong graphics, like barcode and qr code, in my compositions, with characters melting and disappearing in it. I paid much attention to synchronize the music with graphics to deliver intensity, atmosphere.
Big thanks to Max Cooper who entrust me to create video for his music track 'Identity', and to my friend Roman Scrypchenko for helping me with direction.