DiDi called on the public to pay more attention to the safety of travel. When riding a car, fasten the seat belt, specially the rear seat belt which  is a blind spot that passengers can easily ignore.This advocacy is not only a strong sense of social responsibility, but also a concentrated expression of corporate social influence of DiDi.Cooperate with CCTV and various media's channels, this campaign used the form of H5 to tell a story of the expect for going home safely by connecting each love scene into a “band”. People can forward this full-of-love H5 to their relatives and friends around.

滴滴号召全社会民众关注出行安全,乘车时系好安全带,尤其“系好后座安全带”是乘客易忽略的盲区。
此次倡导活动,既是滴滴强烈的社会责任感,也是企业社会影响力的集中体现。
配合央视和各媒体的递进式发声,以H5形式传播给身边的亲人朋友,将每一个爱的场景,串联成期“带” 等待你平安回家​​​​​​​
The image of a love heart is changing when loading and as well you may read a touching copy below: there is always love, waiting for you ahead.
The scene design include:
The wife made a table of delicious food and waited for her husband return.Kids encountered difficulties in their homework and expected daddy’s help.Mommy made his son a new pair of pants and waited for him to come back and try on.The dog stayed alone for a whole day and looking forward to playing with the host.You are now looking forward to going home soon, aren’t you?Wait, don't rush to go home. For those who love you, please fasten your seat belt before start. Share this notice to all that you care about.

一颗爱心随着加载的进度不断变换loading,以一句走心的文案开篇:总有份爱,在前方等你。
场景设计分别展现:一场爱恋(妻子做了一桌好菜等待丈夫归来)、一道难题(孩子遇到作业中的难题期待爸爸帮助)、一份心意(妈妈给儿子织新裤子等他回来试穿)、一种思念(狗狗寂寞了一天期待着与主人的玩耍);看了这些你是不是想快点回家呢?
等等,先别急着赶回家,为了爱你的人,请系好安全带再出发。分享出去,来叮嘱你牵挂的TA
In design, we hope to convey warm emotions, so the style of fabric knitting is used. The background of the screen elements use different colors and textures of fabrics to express the corresponding emotional scenes.Each scene is connected with one long seat belt, and Tomica is used to show travel scenes by stop-motion shooting. 

​​​​​​​设计上,我们希望传达温暖的情感,以布艺针织的风格来表达主题,
画面元素背景用不同颜色质感的布和织物,来表现对应的情感场景
每个场景用安全带串联,并定格拍摄了Tomy小车来表现出行的场景
前期创意提案&手绘稿
Launch Time - 2017.12
Project Director - 记明/Jiming
Concept Design - 杨惠/Cosmo
Storyboard - 记明/Jiming
Art Director - 杨惠/Cosmo & 记明/Jiming
Illustration - 记明/Jiming
Animation - 记明/Jiming
Develop - 毛毛
欢迎扫二维码浏览,谢谢
2017.12 / There’s always love,waiting for you ahead
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2017.12 / There’s always love,waiting for you ahead

Didi called on the whole society to pay attention to the safety of travel. When riding a car, fasten the seat belt.  Especially, “fasten the rear Read More
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