I'M FREE
A problem that is being fought in Mexico and in the world today is the excess of individuals that inhabit the planet and that many of them do not live in the best conditions. Animals are not something alien, so a campaign was proposed to sterilize the most affected pets and animals.
It is proposed the design of scarves that the owner and the pet can request in the fictional world festival "I'm Free" with the coupon that guarantees that the pet was sterilized.
In addition, the visual design for marketing is also shown here, such as the labeling of a bus and the possible photographs that would be used to promote the festival.
