火牙伏特加
The Design For This Vodka Was Inspired By
Childhood Shadow Puppets
Childhood Shadow Puppets
伏特加的口感火辣如烈焰般的刺激，烈如猛虎。它是战斗民族俄罗斯的传统究竟饮料，勇如苍狼。还能快速灵活的与各种水果酒搭配调制成预调酒，灵如捷豹。设计师用虎、狼、豹分别来表示伏尔加的三个特性：猛烈、勇敢和灵活。
手影是中国传统的儿童游戏，只需要一盏灯光，就可以通过手势的变化，创造出各种动物的形象。
设计师将手影巧妙设计到“FIRE FANG”伏特加的瓶子上，瓶子正面的手势变化和瓶子背面的三个动物图形相关联，形成了包装视觉上的趣味性。
手影游戏有趣而且浪漫，是很多购买者童年的美好游记忆，手影的创意应用能够更好拉近购买者与产品之间的情感距离，而且快速产生对品牌美好的初次印象。
左和右创意团队 L&R Creative Design：周景宽Creativity & design & illustration 小雪illustration
奖项 Award: 意大利 A' Design Award 2017 Bronze Award，2017 Marking Awards 标志大赏•标志创新奖
The design takes inspiration from shadow puppets while also reinforcing the bold notion of the product.
“Vodka's taste is hot, such as flames like a tiger. It is fighting the nation of Russia's traditional drink, brave like a wolf. It also is fast and flexible with a variety of fruit wine and the preparation of pre-tune wine, like a jaguar. These designs with tigers, wolves, and leopards, respectively express the three characteristics of the Volga: violent, brave and flexible.”
“Vodka's taste is hot, such as flames like a tiger. It is fighting the nation of Russia's traditional drink, brave like a wolf. It also is fast and flexible with a variety of fruit wine and the preparation of pre-tune wine, like a jaguar. These designs with tigers, wolves, and leopards, respectively express the three characteristics of the Volga: violent, brave and flexible.”
“Shadows are traditional Chinese children's games. With only a light, you can change through the gestures to create a variety of animal images.
The FIRE FANG vodka bottle changes in the front of the bottle and the back of the three animal graphics associated with the formation of the packaging.
Shadow games are interesting and romantic, there are a lot of childhood memories for the consumers. The hand shadow of the creative application can better narrow the emotional distance between the consumer and the product, and quickly produce a good impression on the brand's first impact.”
The FIRE FANG vodka bottle changes in the front of the bottle and the back of the three animal graphics associated with the formation of the packaging.
Shadow games are interesting and romantic, there are a lot of childhood memories for the consumers. The hand shadow of the creative application can better narrow the emotional distance between the consumer and the product, and quickly produce a good impression on the brand's first impact.”
