Full licensing style guide with branding, packaging, and product vision, as well as character and theme art modules.
It’s a Pillow. It’s a Pet. It’s a Pillow Pet! This “As Seen on TV” product has sold millions of units. And to take advantage of the trend, CJ Products had us create a licensing style guide. We initially developed a packaging system that tied into the core product’s branding, then created a full animated character art section featuring the most popular pets, including personality icons and props. The last section of trend-based theme art and applications targeted both boys and girls. We worked closely with the sleepwear licensee, so the product line could get to market as soon as possible. And we were proud to see the footwear licensee win Best Character at the 2012 Licensing Expo.