Meeting audience needs through improved website design.
Finish Line Building needed an up-to-date website presence they could use to help drive sales and to showcase architectural design and craftsmanship capabilities. As we worked to better understand their audience, we quickly realized how the website was going to be used, which made mobile a top priority for success. Other important drivers included making the platform easy to manage, visually engaging, and intuitive to use.
Read more about the project goals and outcomes on Chisel Design >
Designed to Engage
The foundational goal determining success on this project was to create an easy to use and engaging experience, one that effectively meets users how they’re interacting with the website, namely on mobile. Additionally, we worked to establish a visual and interactive design that served to reinforce their brand.
Images to Galleries.
We sorted through, grouped, renamed, and processed thousands of images in order to present numerous high-quality project galleries. By doing this, we helped Finish Line Building enable users to better filter by a project type, then find a similar project that might meet their specific interests.
Drone footage of The Old Farm House, featured on the homepage.
“Our website needed updating and was no longer in line with the progression of technology. Chisel Design helped us drastically improve the look and layout of our website, made it easier to maintain, and shaped our website to be accessible across smartphones, tablets, and desktops. The improved site is much more user friendly and promotes the attention to detail and professionalism our company strives to achieve.”
We also finished the project with a picture of the front elevation from one of their favorite projects, The Old Farm House.
