Lifestyle Experience
Eye-Catcher Showcases: Panasonic Brand Appearance at IFA 2018
In order to provide the perfect stage for Panasonic's product innovations, the new 2017 concept is revised and enriched with more interaction. The black frame structure as part of the overall architectural and graphic language is retained. In combination with graphic elements, it spatially conveys a consistent and strong image of the Panasonic brand. Within this framework, the designed settings help the individual product categories to play out their respective highlights in the best possible way. Depending on the topic, they address their target group emotionally or technically convincingly.
