Case: Reima Test Patrol Sweden 2018
Reima Test Patrol is a club that people can join to get the opportunity to test Reimas products for free, no strings attached. It is also a great marketing tool to get people to learn about Reima products and sign up for Reima Clubs newsletters. The campaign was conducted by Facebook and Instagram ads.
Reima Test Patrol Sweden was a 6 week long project in the fall 2018.
Every week 4 new lucky winners received a product to test.
Reima Test Patrol Sweden was a 6 week long project in the fall 2018.
Every week 4 new lucky winners received a product to test.
Facebook & Instagram Single Image ads.
The first one (orange jacket to the left) got a perfect 10 in relevance score!
The first one (orange jacket to the left) got a perfect 10 in relevance score!
______________
Facebook and Instagram Carousel.
The Carousel shows all the products for that specific week.
The Carousel shows all the products for that specific week.
______________
Facebook and Instagram Canvas.
The Canvas was combined and tested with multiple entry points (single image, story, video) and included all the same information as the landing page, but loaded much faster than a link to the website. It was very easy to reuse every week just by changing the product pictures.
The Canvas was combined and tested with multiple entry points (single image, story, video) and included all the same information as the landing page, but loaded much faster than a link to the website. It was very easy to reuse every week just by changing the product pictures.
______________
Facebook and Instagram Video.
MP4-file used in Facebook and Instagram Story.
______________
