TASK & SITUATION
Aldaris, Latvia’s leading beer brewery, is celebrating the centenary of the state’s restoration by presenting a porter that is maturing since 2013. Five years, limited edition, bottles with the Aldaris logo pressed in glass, all packed by hand – this is the brand’s most expensive beer, positioned as super premium.
The task was to create a design that could reflect the exceptional quality, the long maturing period, and was suitable to pack by hand. With a focus on the beer’s brewing date, 2013, the label had to be easy to stick firmly on the bottle, and it had to stay there, as well as ideally inspire patriotism by linking the beer with Latvia’s centennial celebrations.