This social media project was designed to launch new collections of products and prints from the Spring & Summer 2013 Line. In addition to introducing the new line, it encouraged customer engagement by asking for feedback - which in turn provides information that can be used internally for future product positioning.
Full album: https://www.facebook.com/media/set/?set=a.10151722491329466.613010.78839954465&type=1&l=fa8fec55c2