Campaign Rationale and Key Visual
To the guy that greets the sun on his morning run and is home in time to make breakfast for the family. Who sets the bar and keeps pushing.
Who is driven to succeed in every task – no matter how big or small.
The man who grinds, even though he already has the corner office.
There’s always a bigger office.
To the guy who looks to be better than he was yesterday – as a boss, as a training partner, as a dad, a husband, a friend.
To you, sir, we say – here’s your next move…
Video Ad Script and Storyboard
Male VO:
As a guy, life is all about upgrading.
You upgrade from
[OLD NOKIA MONOPHONIC RINGTONE SFX]
to
[NEW IPHONE RINGTONE SFX]
Salaries go from making it drizzle
[COINS DROPPING SFX]
To making it RAIN!
[CHA-CHING SFX]
You level up your old
[IGNITION STRUGGLING TO START]
To a new
[SUPERCAR ENGINE REV]
Because who doesn’t want to be ‘that’ guy at their high school reunion?
If you’re ready to go from
DISGUSTED WOMAN VO: [EWWW]
to
INTERESTED WOMAN VO: [OOOH]
Then it’s time to upgrade your skincare routine to Men Expert.
ANNCR:
Don’t be the last player picked - be the MVP and level up with Men Expert by L’Oréal Paris.
As a guy, life is all about upgrading.
You upgrade from
[OLD NOKIA MONOPHONIC RINGTONE SFX]
to
[NEW IPHONE RINGTONE SFX]
Salaries go from making it drizzle
[COINS DROPPING SFX]
To making it RAIN!
[CHA-CHING SFX]
You level up your old
[IGNITION STRUGGLING TO START]
To a new
[SUPERCAR ENGINE REV]
Because who doesn’t want to be ‘that’ guy at their high school reunion?
If you’re ready to go from
DISGUSTED WOMAN VO: [EWWW]
to
INTERESTED WOMAN VO: [OOOH]
Then it’s time to upgrade your skincare routine to Men Expert.
ANNCR:
Don’t be the last player picked - be the MVP and level up with Men Expert by L’Oréal Paris.
Link Ads
