Trying to approach tech specs in a fresh and interesting way.

Bro, do you even product details page?

Sure, it's fun to write bold, awesome, gorillas-piloting-spacecraft-awesome copy. But have you ever tried writing the best thing you can when you're not really allowed to change anything? #whatarush

Content Strategy: Worked with UX and Design to conceive this during a one-day sprint to blue sky the Dell.com consumer homepage. We proposed replacing traditional banners with clickable modules linked to product, service and solutions pages, while still telling the same "story." Our design won the chance to go before Michael Dell and other executives.

First assignment at Dell's GDC was to write captions for their Facebook Timeline to accompany photos provided by Marketing. See the whole thing at: https://www.facebook.com/DellHomeUS