PIMCO - SOPHIA
The financial management software system "Sophia" consists of nearly thirty products of large size and small size.
At the beginning of the project, these products were independent, interrelated and unsystematic in function, lacking brand awareness and overall visual tone.
By fully communicating with our customers and having a detailed understanding of the functions and operations of our products, we have made systematic diagnoses and detailed plans, established brand conceptual images and set up visual tones.
At the same time, we cooperate closely with the UED team of Insigma Group to complete the brand planning, visual design and user experience specification of Sophia platform.