The Explore Whitsundays brochures are part of a larger international marketing campaign. The primary piece is a 16-page booklet, accompanied by three smaller four-page pieces booklets. The four page versions are a local distribution only for targeted audiences. The design is an original concept that set the tone and design scheme for all of the company’s marketing. The company had other plans, but after seeing this design they decided I captured the essence of their vision and chose to use these pieces as a style guide.