Wayfinding systems's profile

VDNH wayfinding system

VDNH

Key facts:
Opening: 1935
Location: Moscow, Russia
Total area: 520 hectares
Permanent structures: 500

VDNH (The Exhibition of Achievements of National Economy) is the largest exposition, museum and recreational complex in the world, one of the most popular public spaces in the capital of Russia.
Annually it is visited by more than 24 million guests. On the territory of VDNH there are many masterpieces of architecture, large and small park structures, including unique fountains.
49 objects of the Exhibition are being recognized as monuments of cultural heritage.
In 2016, began a new phase in the history of VDNH, with the start of a large-scale reconstruction of the territory and development of the Exhibition.

Key Project Tasks:
The development of the wayfinding system for the VDNH territory took place in several stages.
At the first stage we developed a preliminary wayfinding concept in which we studied potential users and their needs, formed a proposal for the industrial design of wayfinding elements and graphic layouts, described the main principle and characteristics of the wayfinding system.
Also, as part of the preliminary concept, we tested the wayfinding system on the pilot route from the Main Entrance to the Green Theater.
The second phase of the project was focused on dislocation maps of wayfinding elements, the passports of every element, the development of several types of user maps of the territory, the layouts, and so on.
The third stage of the project was its implementation, i.e. manufacturing and installation of wayfinding elements.

Press about the project:
VDNH wayfinding system
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VDNH wayfinding system

We create the unique wayfinding and OOH projects for cities, sport objects and parks.

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