Leta and Wade x Sense of Place

A Japan-Wide Collaboration celebrating joy.

In March of 2018, Leta and Wade were invited to collaborate with Sense of Place Urban Research for their 5 year anniversary. Based in Japan, Sense of Place has five stores in four different cities, spanning from Tokyo to Osaka, Fukuoka, and Nagoya. Leta and Wade created a set of visuals that would appear inside and outside of the store, as well as a custom typeface that would adorn collaboration items such as sweatshirts, t-shirts, clear folders, notebooks, and hats. Sense of Place is not only a clothing store but also a lifestyle store which houses a cafe and a florist.

In the heart of Tokyo’s Harajuku, Leta and Wade created a physical installation for the 5 Year Anniversary celebration, comprised of a wall of wigs with fun props that customers could engage with and take photos in front of.

Client: Sense of Place Urban Research
Category: Campaign
Year: 2018

Art Direction: Leta Sobierajski and Wade Jeffree
Photography: Leta Sobierajski and Wade Jeffree
Agency: GAS As Interface
Fabrication: Masataka Nochi

Leta and Wade x Sense of Place