Fresho is a fictional company which makes the best respirators all the while making them from decomposable plastic which can be recycled too, making them not only the best and most innovative but also eco-friendly

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This branding project was done as a project for Shenkar. I wanted to create a brand that inspires the viewer to feel "clean" and "fresh". It was important to make this feel very professional and even "medical" so as to make the respirator and the company's brand feel like it's not only a tool for work but also a medical accessory which is used as a means to improve your general well-being.

 

In addition to all the brand design (logo, print products, website etc…) I also designed and modeled (in Cinema 4d) the actual mask, since I felt that there is no real respirator which has the right "Feel" to it.

 

There is a mock-up video of the website usage on the bottom. It was created for a mac book pro (1440X900) preview therefore depending on your device it might not take up the full screen.