Gotham is a largely geometric sans-serif family designed by American typographic designer Tobias Frere-Jones in 2000.

Gotham's lyrics are inspired by a form of signaling architecture that reached popularity in the mid-20th century, and are especially popular in New York. 

Since its inception, Gotham has been highly visible due to its appearance in many notable places, including a large amount of material for the presidential campaign of Barack Obama 2008, as well as the cornerstone of One World Trade Center, the tower to be built in the site of the old World Trade Center in New York.

The Gotham font was initially commissioned by GQ magazine, whose editors wanted to display a sans-serif with a "geometric structure" that would be "masculine, fresh and new" for their magazine. 

The Frere-Jones Inspiration "for the typeface came from the time spent walking block by block through Manhattan with a camera to find source material, and he based the font on the lettering seen in older buildings, especially the sign on Eighth Avenue facade of the Port Authority bus terminal.